Every day, thousands of searches are completed by Google and other search engines that show Mindme.ie as a result. Searches like "Dublin day care" or "Cork Home Care". So, whether you run a Childcare Centre, Senior Care Nursing Home, a Home Care Company or Pet Care Business, you want to be sure your business is being seen. Advertising with Mindme.ie makes your online presence visible to those who require your services.
Create a unique business description
Your business is different from any other, so you want your online presence to
reflect that. Whether families see your business description on your website, or
on Facebook, Google or MindMe.ie, their first introduction to you should catch
their attention straight away.
Think of your online presence as your virtual shopfront, and customers
as window shoppers. To best position your services through your business
description, do the following:
1) Clearly display your name, address and contact information in the headline
2) Explain exactly what your business can do for potential customers
3) Convince your audience why your business is unique
Taking a few extra minutes to polish up your profile can bring in new customers.
Here's how to do it:
Capture attention with a clear headline Establishing who and where you are right away is crucial.
In your business description, you should prominently display your business
name, area or town, and how customers can reach you.
Customers who search for companies online want information quickly. They
don't want to dig for your contact information, hours or your prices.
Studies have found that the business address and phone number remain the
primary pieces of information consumers seek when they perform a local
search.
Use unique content
The description of your business is what is going to make you stand out
from the competition, so make it as clear and as detailed as possible.
This will increase the chances that you will show up when potential
consumers are using search engines to research care services.
Studies show that consumers use search engines more than any other
online activity, but 58% don't even look past the first page of search
results. Thus, getting to the top of results is key and the way to do it
is with strong, unique content.
MindMe.ie is of course already top of the page in search results giving you that wonderful platform to engage with customers.
To help you build the perfect profile, we put together a few simple tips:
Keep it short
Think of how you might explain your business to a customer and start with that. You
want to be short and to the point. And make sure you proofread it. Grammatical or
spelling errors turn people off!
Stand out
For starters, sing your own praises! Are you accredited by a professional
organization? Have you won awards for your services? Are you on a 'best of' list?
These accolades will likely impress potential customers and hook them into reading
more about your business.
Be descriptive
It may sound simple, but using keywords in your description will make a difference
in how many views you get. Make sure you include keywords that you believe
families are using when searching online for the services you offer.
Use photos that resonate
Logos and photographs tell others all about your business with just a glance, much
faster than any words. Even if your content is excellent, it won't help your business
if no one sticks around to read it. In a recent poll, 60% of consumers said they were
more likely to give more consideration to and/or contact a business whose business
listings contained images.
Start the conversation
Your online presence is a great tool to bring families to your site, but that's just the
beginning. An essential step is beginning an authentic, personal conversation with
families who are interested in your services. Communicating online isn't much
different from how you might talk to people in person, but it takes some getting
used to.
When people look for services online, they want you to be approachable
and considerate. They want to know how you can help them. Your response
can show them that you can make their lives easier! Here are a few
things to remember when communicating with families online:
Be prompt
When someone sends you a request, answer them as quickly as possible and
at least within 24 hours. They are trying to decide if you are dependable and
answering their inquiries quickly shows you are.
Be professional
Any time you communicate with customers online, you should use a professional
writing style. Don't abbreviate like you were writing a text and make sure you
address the customer by name. You don't have to be very formal, but a "Hi Jane"
is a nice way to start. Make sure your spelling is error free and that you use correct
punctuation. Messy language and a too-casual style can make a customer look
somewhere else.
Use sharing to your advantage
You can become an online force by using all the tools at your disposal
to increase your presence. Social media is great for communication, but
it's also an excellent business tool. You may not be a Facebook user and
you may not even know a tweet from an email, but your customers do!
All the likes, shares and tweets you get for your business show that
others approve of you and your services. Social media no longer lives
only on Facebook or Twitter. Now, families can like the profile page on
MindMe.ie. The key is to spread the word.
Watch Your Business Grow!
With a strong and professional online presence, you can attract a lot of
customers. All it takes is a little attention to detail and learning
how to use all the tools at your disposal via MindMe.ie.
Your polished and professional online presence, complete with great photos and full
of all the information your customers want and need, can boost your business by
introducing you to more people in a shorter amount of time.